Archive for May 16th, 2010

Realtor Leads – The guarantee means everything!

It’s truly amazing to see how many Realtors purchase home buyer leads without any guarantees. Why would you purchase anything without first knowing you will in fact get what you bought? Below are real examples of what needs to be guaranteed. If you see a company that doesn’t guarantee the following, look elsewhere : Exclusivity [...]

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Public Relations fun with Santonio Holmes and Big Ben

As a Pittsburgh Public Relations firm, we see a lesson in transparent, authentic storycrafting with our hometown football team, the Pittsburgh Steelers. How the Santonio Holmes and Ben Roethlisberger cases play out for the NFL can provide the rest of us with lessons on what it means to be open and authentic in sharing our own stories (good or bad) [...]

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